Industry
Marketing for e-commerce and retail brands
Traffic, conversion and repeat purchase are one system. Avalanche builds the store and runs the campaigns that fill it.
Overview
How we approach e-commerce and retail marketing
E-commerce is the one category where the marketing and the product experience cannot be separated: the ad, the landing page, the product page and the checkout are all the same conversion path, and a break anywhere in it costs the whole order.
The agency moved into e-commerce through a web development merger in 2005 and added direct response email and sales-page marketing in 2011. Store builds, catalog and product SEO, paid campaigns, retargeting and cart abandonment recovery are handled by the same team, so a fix is made rather than reported.
What is different here
The problems this category actually has
Product pages are the landing pages
Product and category SEO plus paid campaigns pointed at pages the same team can restructure the same week.
Most carts are abandoned
Checkout optimization and abandonment sequences recover orders that were already almost won.
The second order is the profitable one
Email and SMS follow-up and retargeting built around repeat purchase, not just first-time acquisition.
Where we start
The services that move the needle first
Every engagement is scoped individually, but these are the service lines that usually carry the most weight in this category.
E-Commerce Development
Custom stores on modern platforms, with catalog, payments, shipping and checkout optimization.
Online Advertising
Google Ads, Bing Ads, paid social, YouTube and retargeting with transparent monthly reporting.
SEO
Technical audits, on-page work, local SEO, content strategy and monthly rank tracking.
Sales Funnels
Funnel strategy, landing pages, email and SMS sequences, CRM integration and A/B testing.
How it works
Five steps from first call to ongoing optimization
The same sequence on every engagement, whether it is a single campaign or the whole growth stack.
01
Discovery
A free discovery call to understand the client's business, goals, and current marketing gaps.
02
Strategy
The agency proposes the specific service mix and a scope built around measurable goals, not a one-size-fits-all package.
03
Build
Design, development, content, and campaign assets are built by the in-house team.
04
Launch
The site, funnel, or campaign goes live, with tracking and analytics wired in from day one.
05
Optimize
Ongoing reporting, testing, and refinement based on real performance data.
E-commerce and retail marketing, looked at properly
A free 30-minute discovery call, no obligation. We will tell you what we would do first and why, whether or not you work with us.