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Sales funnels mapped to the real sales cycle

Landing pages, follow-up sequences and CRM automation built around how the business actually closes, then tested and improved on the numbers.

Overview

Sales funnels at Avalanche

A funnel is only useful if it matches the way customers really buy. A one-call close and a six-month consideration cycle need entirely different structures, and a template funnel serves neither. Avalanche maps the funnel to the client's actual sales cycle first, then builds the pages and sequences to fit it.

The agency has been building direct response funnels since it added email and sales-page marketing in 2011, and campaign and funnel work can launch in as little as three to seven days once the strategy is settled.

What is included

  • Funnel strategy mapped to the client's actual sales cycle
  • Landing page design and copywriting built to convert
  • Email and SMS follow-up sequences
  • CRM and automation platform integration
  • Funnel analytics, A/B testing, and iteration

What you get

The outcomes this work is built to produce

  • Landing pages written to convert

    Design and copywriting produced together, because a page that looks right and reads wrong still does not sell.

  • Follow-up that runs itself

    Email and SMS sequences wired into the CRM, so a lead is worked whether or not anyone remembers to work it.

  • Testing built into the plan

    Funnel analytics and A/B testing from launch, so the second version is informed by data rather than opinion.

Why it matters

Fast to launch, then improved

Speed is a real differentiator in funnel work: getting a version live and learning from real traffic beats another month of internal debate. Avalanche launches campaigns and funnels in as little as three to seven days, then iterates on what the analytics show.

How it works

Five steps from first call to ongoing optimization

The same sequence on every engagement, whether it is a single campaign or the whole growth stack.

  1. 01

    Discovery

    A free discovery call to understand the client's business, goals, and current marketing gaps.

  2. 02

    Strategy

    The agency proposes the specific service mix and a scope built around measurable goals, not a one-size-fits-all package.

  3. 03

    Build

    Design, development, content, and campaign assets are built by the in-house team.

  4. 04

    Launch

    The site, funnel, or campaign goes live, with tracking and analytics wired in from day one.

  5. 05

    Optimize

    Ongoing reporting, testing, and refinement based on real performance data.

Who we do it for

Industries this work is built for

Every engagement is scoped to the way the client's category actually buys, not to a standard package.

  • Healthcare

    Websites, local SEO, reputation and patient acquisition campaigns for medical practices.

  • Finance

    Authority content, SEO, paid search and long-cycle funnels for financial services firms.

  • Real Estate

    Local SEO, paid search and social, lead capture funnels and AI lead routing for real estate.

  • Home Services

    Local SEO, Google Business Profile, paid search and review generation for contractors.

Works well with

  • Online Advertising

    Google Ads, Bing Ads, paid social, YouTube and retargeting with transparent monthly reporting.

  • SEO

    Technical audits, on-page work, local SEO, content strategy and monthly rank tracking.

  • AI Marketing Integration

    AI lead qualification and routing, chatbots, AI-assisted targeting, and automation in one dashboard.

Ready to talk about sales funnels?

Start with a free 30-minute discovery call. We will look at where you are now, what is missing, and what the work would actually involve.