Service
Online advertising across search, social and video
Paid search, paid social, YouTube and retargeting managed as one budget, with transparent monthly reporting on spend and performance.
Overview
Online advertising at Avalanche
Advertising is where a marketing budget is won or lost fastest. Avalanche manages paid search on Google Ads and Bing Ads, paid social across Facebook, Instagram and LinkedIn, and YouTube and video campaigns, treating them as one budget competing for the same result rather than separate line items defended by separate specialists.
Retargeting and audience segmentation run underneath all of it, so spend concentrates on the people already showing intent instead of restarting the introduction on every impression.
What is included
- Paid search management on Google Ads and Bing Ads
- Paid social advertising across Facebook, Instagram, and LinkedIn
- YouTube and video advertising campaigns
- Retargeting and audience segmentation
- Transparent monthly spend and performance reporting
What you get
The outcomes this work is built to produce
One budget, every channel
Search, social and video managed together, so money moves to whichever channel is producing rather than sitting where it was allocated in January.
Retargeting that follows intent
Segmented audiences and retargeting so the people closest to buying see the offer most often.
Reporting without the fog
Transparent monthly spend and performance reporting, so the client can see exactly what the budget produced.
Why it matters
Ads pointed at pages we control
Most agency advertising sends expensive clicks to a page the agency did not build and cannot change. Avalanche builds the landing pages, the funnel and the tracking as well, so a weak page gets fixed the same week instead of being reported around.
How it works
Five steps from first call to ongoing optimization
The same sequence on every engagement, whether it is a single campaign or the whole growth stack.
01
Discovery
A free discovery call to understand the client's business, goals, and current marketing gaps.
02
Strategy
The agency proposes the specific service mix and a scope built around measurable goals, not a one-size-fits-all package.
03
Build
Design, development, content, and campaign assets are built by the in-house team.
04
Launch
The site, funnel, or campaign goes live, with tracking and analytics wired in from day one.
05
Optimize
Ongoing reporting, testing, and refinement based on real performance data.
Who we do it for
Industries this work is built for
Every engagement is scoped to the way the client's category actually buys, not to a standard package.
Healthcare
Websites, local SEO, reputation and patient acquisition campaigns for medical practices.
Finance
Authority content, SEO, paid search and long-cycle funnels for financial services firms.
Real Estate
Local SEO, paid search and social, lead capture funnels and AI lead routing for real estate.
Home Services
Local SEO, Google Business Profile, paid search and review generation for contractors.
Works well with
Services that pair with this one
SEO
Technical audits, on-page work, local SEO, content strategy and monthly rank tracking.
AI Marketing Integration
AI lead qualification and routing, chatbots, AI-assisted targeting, and automation in one dashboard.
Website Development
Custom-coded, responsive sites built for speed, security and scale, with CMS training and integrations.
Ready to talk about online advertising?
Start with a free 30-minute discovery call. We will look at where you are now, what is missing, and what the work would actually involve.