Service
Online reputation management that earns reviews and answers them
Review generation, monitoring and response across Google, Yelp and the platforms that matter in the client's industry, plus a plan for when something goes wrong.
Overview
Online reputation management at Avalanche
Most buyers read reviews before they call, and the first page of a branded search is doing more selling than any ad. Online reputation management is the work of making sure both of those show the business honestly and currently rather than leaving them to whoever felt strongly enough to post.
The program has two halves. The first is generation: a repeatable way to ask satisfied customers for a review at the moment they are most likely to leave one. The second is response: monitoring, alerting and a written approach to answering both praise and criticism in the company's voice.
What is included
- Review generation campaigns across Google, Yelp, and industry-specific platforms
- Monitoring and alerting for new reviews and brand mentions
- Response strategy for both positive and negative reviews
- Search result monitoring for the client's branded terms
- Reputation recovery plans following a negative event
What you get
The outcomes this work is built to produce
A steady flow of new reviews
Generation campaigns aimed at the platforms buyers in this industry actually check, rather than whichever one is easiest to ask for.
Alerts before a problem grows
Monitoring for new reviews and brand mentions, so the first the company hears of an issue is not a customer quoting it back.
A response playbook in the brand voice
Written guidance for answering both positive and negative reviews consistently, whoever on the team is replying that day.
Why it matters
Reputation work belongs next to search
Branded search results, the Google Business Profile and review platforms all move together. Because Avalanche also runs the SEO and local listings, reputation work and search work are managed as one effort rather than two vendors optimizing the same page.
How it works
Five steps from first call to ongoing optimization
The same sequence on every engagement, whether it is a single campaign or the whole growth stack.
01
Discovery
A free discovery call to understand the client's business, goals, and current marketing gaps.
02
Strategy
The agency proposes the specific service mix and a scope built around measurable goals, not a one-size-fits-all package.
03
Build
Design, development, content, and campaign assets are built by the in-house team.
04
Launch
The site, funnel, or campaign goes live, with tracking and analytics wired in from day one.
05
Optimize
Ongoing reporting, testing, and refinement based on real performance data.
Who we do it for
Industries this work is built for
Every engagement is scoped to the way the client's category actually buys, not to a standard package.
Healthcare
Websites, local SEO, reputation and patient acquisition campaigns for medical practices.
Finance
Authority content, SEO, paid search and long-cycle funnels for financial services firms.
Real Estate
Local SEO, paid search and social, lead capture funnels and AI lead routing for real estate.
Home Services
Local SEO, Google Business Profile, paid search and review generation for contractors.
Works well with
Services that pair with this one
Branding
Logo design, identity systems, messaging, guidelines and rebrand strategy.
Sales Funnels
Funnel strategy, landing pages, email and SMS sequences, CRM integration and A/B testing.
Online Advertising
Google Ads, Bing Ads, paid social, YouTube and retargeting with transparent monthly reporting.
Ready to talk about online reputation management?
Start with a free 30-minute discovery call. We will look at where you are now, what is missing, and what the work would actually involve.