Service
Social media marketing, organic and paid together
A posting calendar, paid social campaigns and community management run as one program, with monthly reporting on what each part produced.
Overview
Social media marketing at Avalanche
Organic social builds the credibility a prospect checks before they buy. Paid social puts the offer in front of people who have never heard of the business. Run separately by different vendors they contradict each other. Avalanche runs both from one strategy and one content calendar.
Creative is built platform-native rather than one asset resized five ways: video, carousel and static formats produced for the placement they run in, then judged on performance rather than on how the post looked in the deck.
What is included
- Organic content strategy and posting calendar across the client's core platforms
- Paid social advertising: Facebook, Instagram, LinkedIn, and beyond
- Community management and response handling
- Analytics and monthly performance reporting
- Platform-native creative: video, carousel, and static ad formats
What you get
The outcomes this work is built to produce
A calendar, not a scramble
A posting schedule across the platforms that matter for this business, planned ahead instead of assembled the morning it publishes.
Paid campaigns with real audiences
Facebook, Instagram and LinkedIn campaigns built on segmented audiences and retargeting, not a boosted post.
Comments and messages answered
Community management and response handling, so an unanswered question on a post does not become a lost customer.
Why it matters
Social that reports into the same dashboard
Social performance is only useful next to everything else the business is spending on. Reporting rolls up with the search, display and funnel numbers so the comparison is honest, and budget can move to whichever channel is actually producing.
How it works
Five steps from first call to ongoing optimization
The same sequence on every engagement, whether it is a single campaign or the whole growth stack.
01
Discovery
A free discovery call to understand the client's business, goals, and current marketing gaps.
02
Strategy
The agency proposes the specific service mix and a scope built around measurable goals, not a one-size-fits-all package.
03
Build
Design, development, content, and campaign assets are built by the in-house team.
04
Launch
The site, funnel, or campaign goes live, with tracking and analytics wired in from day one.
05
Optimize
Ongoing reporting, testing, and refinement based on real performance data.
Who we do it for
Industries this work is built for
Every engagement is scoped to the way the client's category actually buys, not to a standard package.
Healthcare
Websites, local SEO, reputation and patient acquisition campaigns for medical practices.
Finance
Authority content, SEO, paid search and long-cycle funnels for financial services firms.
Real Estate
Local SEO, paid search and social, lead capture funnels and AI lead routing for real estate.
Home Services
Local SEO, Google Business Profile, paid search and review generation for contractors.
Works well with
Services that pair with this one
ORM
Review generation, monitoring and response strategy across Google, Yelp and industry platforms.
Branding
Logo design, identity systems, messaging, guidelines and rebrand strategy.
Sales Funnels
Funnel strategy, landing pages, email and SMS sequences, CRM integration and A/B testing.
Ready to talk about social media marketing?
Start with a free 30-minute discovery call. We will look at where you are now, what is missing, and what the work would actually involve.